©2019 by Sharon Ricci.

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A DEEPER DIVE ON BRAND PILLARS

First comes Brand clarity, then comes consistency and proof.

Then you take on the world.

 

THE BRANDS WE BUILD HAVE 5 PILLARS. CHOOSE ONE OR ALL.

Bold, consistent Brands sell more because they're remembered more.

Roof Against Clear Blue Sky

PILLAR ONE: BRAND CLARITY

BRAND BOOK BUILD

Clear Brands Sell More

In a lively "get it done" 1:1 Foundation session we expertly guide you through your Brand so you're 100% clear on your:

-  Core Offering and Tripwire Offer

-  Brand Super Power 

- "Most Likely to Buy" Audience

-  Key Messages

-  Online Keywords

-  Brand Personality and Voice

-  Brand Elevator Pitch

Deliverables: Finally get full clarity on your brand so you and everyone on your team is on-brand, on-message and on the same page everyday, all year long.

Good for: Business owners who want a strong, consistent Brand that makes sales easier. Owners who want a big idea for their Brand and refuse to be invisible.

PILLAR TWO: ECHO EVERYWHERE

WE DESIGN AND IMPLEMENT YOUR BRAND

Consistent Brands Rise to the Top

Our professional writing and design team will do all the work of making your Brand consistent everywhere it appears with no writing, design or time on your part. You'll be in-Brand on:

  • Facebook, Twitter and Instagram

  • LinkedIn

  • Website Banner

  • Your Email Marketing 

  • Your Email Signature

  • PowerPoint Decks

  • Your Business Card

Deliverables: We write, design and put brand pieces into place so your Brand is consistently awesome everywhere.  

Good for: New or existing businesses who want to up their Branding game with design and message consistency across all channels. 

Two Dried Leaves
Aerial View of a Field

PILLARTHREE: BRAND DIRECTION

12-MONTH MARKETING ROADMAP

Brand Roadmaps Save Time

Make sure your marketing matches your Brand and is consistent across every channel regardless of who is managing it. This road map will make most of your marketing intern or Admin Staff because they'll know exactly what to do for:

  • Every Month's Blog Topic

  • Every Month's Email Mktg Topic

  • Every Day's Social Media Topic

  • Client Follow Up Tactics

  • Plus, Have a Marketing Tracking System for Full Accountability

Deliverables: A locked and loaded marketing plan that takes the guess work out of your social media, email marketing and blog program. 

Good for: Anyone with an intern or admin team member doing marketing. Gives daily, weekly and monthly checklists to keep marketing on-brand, on-topic and professional.

PILLAR FOUR: TESTIMONIALS

BANK OF TESTIMONIALS + CASE STORY

Marketing tells, Endorsement sells

Build a bank of Brand testimonials and case stories you can share on social, on your website and with prospects. Our team will:

  • Identify Your Testimonial Sources

  • Reach Out to Gather Information

  • Write 5 Short Testimonials 

  • Write 1 Full Length Case Story

  • Get Approvals from Sources

  • Teach You How to Leverage Endorsement

Deliverables: 5 Testimonials and 1 Full Length, professionally designed Case Story.

Good for: Businesses who lack endorsement or testimonials on their website, social media channels or pitch decks. 

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White Earphones

PILLAR FIVE: STORYTELLING

PROMOTE YOUR BRAND "WHY" STORY

People Buy People

We bring our A-Game when it comes to telling the story behind your success because the way you share your story makes the difference between looking self-congratulating and sincere. Choose:

  • A series of videos where you share your story in 1 minute clips

  • Being a guest on The Influence Interview podcast

  • Being featured in Influence Magazine in a full length online article


Time Commitment: Depends on story channel you choose.

Deliverables:  Depends on story channel you choose, could be video, online article or podcast interview.

Good for: Everyone who understands the importance of sharing the "why" behind your business. 

 

YOUR BRAND IS A LIVING, BREATHING AMBASSADOR TO THE WORLD. LET'S MAKE SURE ITS PANTS ARE DONE UP AND BOTH SHOES ARE TIED TIGHT.

 

BOOK A 15 MINUTE BRAND DISCOVERY SESSION

You tell me what your Brand needs.

 

HOW CAN WE TICKLE YOU PINK?

Reach out. We'd love to hear from you.

 
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