A DEEPER DIVE ON BRAND PILLARS
First comes Brand clarity, then comes consistency and proof.
Then you take on the world.
THE BRANDS WE BUILD HAVE 5 PILLARS. CHOOSE ONE OR ALL.
Bold, consistent Brands sell more because they're remembered more.
PILLAR ONE: BRAND CLARITY
BRAND BOOK BUILD
Clear Brands Sell More
In a lively "get it done" 1:1 Foundation session we expertly guide you through your Brand so you're 100% clear on your:
- Core Offering and Tripwire Offer
- Brand Super Power
- "Most Likely to Buy" Audience
- Key Messages
- Online Keywords
- Brand Personality and Voice
- Brand Elevator Pitch
Deliverables: Finally get full clarity on your brand so you and everyone on your team is on-brand, on-message and on the same page everyday, all year long.
Good for: Business owners who want a strong, consistent Brand that makes sales easier. Owners who want a big idea for their Brand and refuse to be invisible.
PILLAR TWO: ECHO EVERYWHERE
WE DESIGN AND IMPLEMENT YOUR BRAND
Consistent Brands Rise to the Top
Our professional writing and design team will do all the work of making your Brand consistent everywhere it appears with no writing, design or time on your part. You'll be in-Brand on:
Facebook, Twitter and Instagram
Your Email Marketing
Your Email Signature
Your Business Card
Deliverables: We write, design and put brand pieces into place so your Brand is consistently awesome everywhere.
Good for: New or existing businesses who want to up their Branding game with design and message consistency across all channels.
PILLARTHREE: BRAND DIRECTION
12-MONTH MARKETING ROADMAP
Brand Roadmaps Save Time
Make sure your marketing matches your Brand and is consistent across every channel regardless of who is managing it. This road map will make most of your marketing intern or Admin Staff because they'll know exactly what to do for:
Every Month's Blog Topic
Every Month's Email Mktg Topic
Every Day's Social Media Topic
Client Follow Up Tactics
Plus, Have a Marketing Tracking System for Full Accountability
Deliverables: A locked and loaded marketing plan that takes the guess work out of your social media, email marketing and blog program.
Good for: Anyone with an intern or admin team member doing marketing. Gives daily, weekly and monthly checklists to keep marketing on-brand, on-topic and professional.
PILLAR FOUR: TESTIMONIALS
BANK OF TESTIMONIALS + CASE STORY
Marketing tells, Endorsement sells
Build a bank of Brand testimonials and case stories you can share on social, on your website and with prospects. Our team will:
Identify Your Testimonial Sources
Reach Out to Gather Information
Write 5 Short Testimonials
Write 1 Full Length Case Story
Get Approvals from Sources
Teach You How to Leverage Endorsement
Deliverables: 5 Testimonials and 1 Full Length, professionally designed Case Story.
Good for: Businesses who lack endorsement or testimonials on their website, social media channels or pitch decks.
PILLAR FIVE: STORYTELLING
PROMOTE YOUR BRAND "WHY" STORY
People Buy People
We bring our A-Game when it comes to telling the story behind your success because the way you share your story makes the difference between looking self-congratulating and sincere. Choose:
A series of videos where you share your story in 1 minute clips
Being a guest on The Influence Interview podcast
Being featured in Influence Magazine in a full length online article
Time Commitment: Depends on story channel you choose.
Deliverables: Depends on story channel you choose, could be video, online article or podcast interview.
Good for: Everyone who understands the importance of sharing the "why" behind your business.
YOUR BRAND IS A LIVING, BREATHING AMBASSADOR TO THE WORLD. LET'S MAKE SURE ITS PANTS ARE DONE UP AND BOTH SHOES ARE TIED TIGHT.
HOW CAN WE TICKLE YOU PINK?
Reach out. We'd love to hear from you.