FINALLY, SMART MARKETING WITH ZERO SPEED BUMPS.
You want consistent, smart marketing that's on-message, clever and something you can be proud of. I'm your girl. With 25+ years experience, I build brands fast and manage them in a way that takes work and worry off your plate. How'd I get so quick? Through decades of award-winning ad experience on big Brands like Kellogg's, FedEx, Honda, Burger King, Sanyo and more. Let's work together for a few hours, or a few years!
I'LL KICKSTART YOUR BRAND SO YOU CAN DIY. OR BE YOUR FRACTIONAL CMO.
KICKSTART YOUR BRAND IN FIVE PILLARS. DO ONE OR ALL. YOUR CHOICE AT YOUR PACE.
Every Brand Phase is anchored by a big idea that sets you apart.
PILLAR ONE: BRAND CLARITY
BRAND BOOK BUILD
Clear Brands Sell More
In a lively "get it done" 1:1 Foundation session we expertly guide you through your Brand so you're 100% clear on your:
- Core Offering and Tripwire Offer
- Brand Super Power
- "Most Likely to Buy" Audience
- Key Messages
- Online Keywords
- Brand Personality and Voice
- Brand Elevator Pitch
PILLAR TWO: ECHO EVERYWHERE
WE DESIGN AND IMPLEMENT YOUR BRAND
Consistent Brands Rise to the Top
Our professional writing and design team will do all the work of making your Brand consistent everywhere it appears with no writing, design or time on your part. You'll be in-Brand on:
- Facebook, Twitter and Instagram
- Website Banner
- Email Marketing
- Your Email Signature
- PowerPoint Decks
- Your Business Card
PILLAR THREE: BRAND DIRECTION
12-MONTH MARKETING ROADMAP
Brand Roadmaps Maximize Resources
Make sure your marketing matches your Brand and is consistent across every channel regardless of who is managing it. This road map will make most of your marketing intern or Admin Staff because they'll know exactly what to do for:
- Every Month's Blog Topic
- Every Month's Email Mktg Topic
- Every Day's Social Media Topic
- Client Follow Up Tactics
Plus, Have a Marketing Tracking System for Full Accountability
PILLAR FOUR: TESTIMONIALS
BANK OF TESTIMONIALS + CASE STORY
Marketing tells, Endorsement sells
Build a bank of Brand testimonials and case stories you can share on social, on your website and with prospects. Our team will:
- Identify Your Testimonial Sources
- Reach Out to Gather Information
- Write 5 Short Testimonials
- Write 1 Full Length Case Story
- Get Approvals from Sources
- Teach You How to Leverage Endorsement
PILLAR FIVE: STORYTELLING
PROMOTE YOUR BRAND "WHY" STORY
People Buy People
We bring our A-Game when it comes to telling the story behind your success because the way you share your story makes the difference between looking self-congratulating and sincere. Choose:
- A series of storytelling videos
- Being a guest on The Influence Interview podcast
- Being featured in Influence Magazine
FRACTIONAL MARKETING DIRECTOR
YOU NEED A CHIEF MARKETING OFFICER, BUT NOT ALL THE TIME.
I WORK IN 10, 20 OR 30 HOUR MONTHLY BUNDLES. YOU GET BETTER MARKETING THAN EVER.
FINALLY, MARKETING THAT'S AMAZING WITH ZERO WORRY OR WORK ON YOUR PART
BEHIND THE BRANDS
Sharon Ricci leads the team and comes from an entrepreneurial family and is the owner of multiple businesses herself. She has 25+ years of award winning creative experience working on the countries biggest brands. In other words? She's a creative cookie who anchors every word she writes in strategic smarts.
When Sharon heard the phrase, "Brand for a Grand" from Mike Ulmer, her word playing friend, she loved it. She asked Mike if she could use it and at the green light created bite-sized Brand offerings that her Dad would have loved.
With Brand for a Grand, Sharon has a way to bring her Mad Men level creativity to brands of all sizes and that feels good on all sorts of levels.
HOW CAN WE TICKLE YOU PINK?
Reach out. We'd love to hear from you.